Sirai is changing - but only in name - Zoedale Blog

Sirai is changing - but only in name

Zoedale's main solenoid valves supplier, Emerson have announced they will be rebranding their Sirai solenoid valves as ASCO. This is ONLY a branding change. You will still receive the same, high quality products and the same high level of service that you have come to rely on.

ASCO SIRAI - Zoedale Ltd

Zoedale sees this rebrand as really positive. It enables a clearer, more coherent message and product offering to the marketplace. ASCO branded valves will begin to ship in October 2018, with a complete changeover expected by 2020. Zoedale's website and technical specification sheets will be changing to reflect the brand and product name changes in the near short-term, but other than that, nothing else will change.

“We are excited to be taking this next step in our relationship with Emerson” said Tim Guest, Zoedale Ltd’s Managing Director. “Aligning product brands as strong as ASCO and Sirai is a positive step - This will mean our customers can now choose from a huge portfolio of products, all under the ASCO name.”

To recap: There will be NO product changes - other than in name and product label. Same prices (subject to annual price changes), same products and features, same product codes, same manufacturer, same distinctly high quality and performance.

The full rebranding of the Sirai products under the ASCO name will give customers a much broader range of fluid control products to choose from. All the same product specialists are remaining, the only difference being that they will now have access to an even wider range of products and technical and engineering support to provide greater abilities to create customised products for challenging and unique applications too.

As soon as any more information becomes available, we will of course update you. If you have any questions about this, then please don't hesitate to ask us via telephone, email or contact form.

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